The Company

Advanced Sports Logic, Inc. (a privately held company) is the leader in fantasy sports automation, supplying the fantasy sports market with software, intellectual property and services.

Our products, including The Machine, Trade Judge and Projection Station, and I/T Services Solutions, make playing fantasy sports easier, more fun and less-time consuming, and bring a competitive edge to our affiliates and partners that deliver content, projections and leagues, while reducing costs.

Company News

Press Releases / Industry News

The Team

Peter Schoenke, Director

PeterSchoenkePeter Schoenke is the current President of Roto Sports, Inc., which includes,, He is also Chairman of the Board of the Fantasy Sports Trade Association.

Peter launched in January 1997 and published its first “player note” on Feb. 16 1997, revolutionizing fantasy sports information. Every time a player got hurt, traded, benched or had a news event that impacted his fantasy value, users would see a snippet of information next to their name, and all the major sites today utilize that feature. Within two years RotoNews had become one of the top ten most trafficked sports sites on the web. also launched the first free commissioner service in 1998, quickly becoming the largest league management service. The company would re-emerge as after a sale in 1999 and bankruptcy in 2001. Now, is the single largest independently-owned fantasy sports web site and syndicates content to such companies as, Yahoo! Sports,,, Sirius XM Radio (hosting a daily three-hour show) and Sports Illustrated.

Leonard LaPadula, Director and Chief Operating Officer

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Leonard LaPadulaSince Leonard founded Advanced Sports Logic in 2009, he has grown the company from his basement into an international team. Prior to Advanced Sports Logic, Leonard worked for Texas Instruments from where he designed the first GPS chip and was awarded three related patents. Leonard went on to work for Lockheed Martin automating the flow of integrated circuit design. Here, Leonard won the Best Paper Award for his paper titled Auto-Synthesis at the Synopsys User’s Group conference. Leonard later worked for Synopsys, a company specializing in automation software for integrated circuit design used in electronic devices. Leonard worked in Japan for three years selling and managing multi-national consulting services to Japanese semiconductor corporations. Leonard most recently architected and implemented key technology for integrating, testing and packaging multi-product design flows. He graduated with High Honors from Worcester Polytechnic Institute in three years with B.S. in Electrical Engineering.

Josh Rabbitt, Product Manager

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Josh RabittJosh Rabbitt is one of our fantasy football technical experts and more specifically, what we call a fantasy football fanatic. His expertise draws from over 13 years of actively playing fantasy football, in over 350 leagues and 100 championships. In that time, Josh has used many different types of fantasy football league software, as well as most every fantasy football "guide" product available on the market. Currently, he manages more than 50 dynasty leagues, while playing in several redraft as well as many fan duel leagues. When Josh isn't busy managing his teams, he is coaching football, watching football or helping you out with The Machine. Josh has B.S. in Social Studies Education from the University of Wisconsin Platteville, and has worked as a computer and networking support specialist for the past 5 years.

Jake Beham, Director of Marketing and Business Development

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Jake BehamJake graduated from The Ohio State University with a dual degree in Honors Accounting and Finance. He worked in the financial industry for such firms as Lehman Brothers, Pali Capital, and First New York Securities gaining a wide variety of knowledge about financial markets, transactions, and foreign exchange. After much contemplation about his future career, Jake decided to follow his true passion and apply his financial acumen and experience in the sports world. He now works with the Golf Channel as a financial analyst in addition to helping out at ASL. Beyond his career, Jake is also a writing junkie who has written and edited a TV pilot, a movie script, and plenty of website content. He is in 6 fantasy football leagues and plays recreation basketball, football, and softball.

The Advisory Team

Jeff Christiansen

JeffChristiansenJeff Christiansen joined Advanced Sports Logic in May 2014 as our Chief Marketing Officer. Jeff has over 15 years of experience in the fantasy football industry. He and his wife grew from a personal blog in 1997 into a major fantasy sports site, which they sold in 2012. He has played most fantasy sports, but recently scaled back to just fantasy football. His 2014 teams were bitten by the injury bug, but he's looking to bounce back in 2015 with help from The Machine. He's been a lifetime Green Bay Packer fan, except for that one year he switched to the Bears to drive his family crazy. Jeff earned a B.A. in Economics from the University of Wisconsin-Oshkosh, but has been in IT industry since 1998, working for a variety of small and large companies.

Ed McKersie

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EdwEdward S. McKersie, CPC, Founder and President of Pro Search, Inc. Ed has been in the employment services industry since 1985. Prior to establishing Pro Search, Inc. in 1994, Ed was Director of Search Services for the corporate offices of a national recruiting firm. Ed holds a B.S. in Economics/Finance from Bentley College and has been a featured speaker and trainer at human resources and recruiting/staffing industry events. Ed is Past Chair of USM Corporate Partners and serves on the USM Board of Visitors and the USM Foundation Board. He was one of the founding members of the Best Places to Work in Maine Planning Committee. He is past President of HRASM (Human Resources Association of Southern Maine) and also served on the Maine SHRM Council. He was elected to the Maine State HR Hall Of Fame in 2012. Ed has been Board Chair of the Maine Center of Enterprise Development, Maine's premier business incubator and serves on several Boards of private companies in Maine and New Hampshire and as an Advisory Board Member to several Pro Search client firms. Ed was appointed to the State Workforce Investment Board by Maine Governor LePage in 2012. A member of Maine Angels, Ed has been investing in startup technology companies since 2000. He invested in Advanced Sports Logic after using The Machine during this first year playing Fantasy Football, impressing and confusing the rest of his league by coming in third as a rookie.

William Sollitto

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BillFounder and President of BFS Associates Inc. and Founder, President and General Partner of Technology Search Partners, Inc. Founded in 1992 and with multiple offices in the Boston area, BFS is a boutique recruiting firm which has placed thousands of professionals in Accounting/Finance, Customer Operations and Human Resources. Technology Search Partners, founded in 2007 in Portsmouth, NH, places Information Technology professionals within a 60 mile radius of Boston. Bill serves in an advisory capacity to dozens of Massachusetts based companies and universities. He was invited to become an inaugural member of the Massachusetts Health Connector Employer Advisory Council as the lone representative for small businesses in the Commonwealth. More importantly, he has been involved in Fantasy Football and Baseball for decades and currently has been running an extremely competitive dynasty league for over a dozen years. He has never missed the playoffs and has won several championships. Bill holds a B.S. in Business Administration from Bucknell University.

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